About the brand
Coup de Blues is a small, thoughtful corner of the world for people who want to step out of the usual rhythm and spend time together in a way that feels real. We create experiences around people, places and stories — from community gatherings and cultural journeys to days away with your team.
Name and origin
In French, a coup de blues [koo duh blooz] is a wave of flatness or melancholy that creeps in when life feels a little grey. Coup de Blues, the business, was built as an antidote to this feeling, which we can feel sometimes, particularly when the world is this heavy.
And then there’s the other meaning. Because sometimes the best remedy for a coup de blues is exactly that: a hit of blue. Open sky, moving water, fresh air, or simply a few hours outside somewhere different.
About the founder
Coup de Blues was founded by Ally Jacobs, a French‑Venezuelan urbanist, sustainability practitioner and storyteller. After years working in fast‑paced, high‑pressure environments, Ally saw how easy it is to become disconnected — from our bodies, our surroundings, and from each other.
Coup de Blues grew out of a simple question: 'what would it look like to make more space for connection in ordinary life?'
For Ally, it might be an afternoon with good people in a place that makes you pause. It might also be a team stepping away together and finding room for a conversation they haven’t had before.
Drawing on her background in cities, culture and community, and more than 10 years planning and delivering events, Ally curates gatherings grounded in place and rich in conversation. She works with local hosts and specialists who bring their own knowledge, while taking care of the planning and details that allow everyone else to be present.
Brand Values
Connection
Joy as the key
Permission to pause
With other people, with places, with yourself. When we’re low, the reflex is often to pull away and go it alone. Coup de Blues is built on the belief that connection is the antidote, not the reward for when you’re feeling better.
The experiences we create are meant to be genuinely fun. Not productive‑fun or improving‑fun, but the kind that loosens something in you and spills over into the rest of your life. Healing also happens out in the world, in motion and good company.
Stepping back isn’t a luxury or indulgence, it’s something people genuinely need and deserve, particularly when the world feels this heavy. We all struggle to give ourselves the permission, so consider this yours.
Delight over endurance
Space without pressure
We’re not here to fix people or add to the to‑do list. We’re here for enjoyment, meaning, the unexpected moments, and the feeling of returning home slightly different from how you left. Everyone deserves to delight in their life, not just get through it.
We create the conditions, then step back. There’s room for silence, for your own pace, for opting out of anything that feels performative. Come as you are, in any mood you may be; the rest tends to follow naturally.
Brand Pillars
People
Places
Storytelling
Our programs bring together people who show up as they are. No performance necessary, no particular mood required. Just a genuine willingness to be present, ask good questions, and share what’s actually going on beneath the surface.
We choose places deliberately. Spaces that are beautiful, unexpected, or culturally rich — because context matters. The right place gives you permission to think differently, and sometimes to think less.
Storytelling is how we process, connect, and find our way forward. It is the natural current running underneath good conversation, honest reflection, and time spent in good company.